Azuca Introduces Breakthrough Beverage Innovation: RTD ACTiVATOR®

Cannabis Drinks Manufacturers Now Have Access to Most Scalable and Stable Beverage Solution; TiME INFUSION® Outperforms “Nano” Again with RTD ACTiVATOR®

NEW YORK (June 8, 2023)—Azuca, known for leading the advanced formulations category, delivering fast-acting and D9 effects, is revolutionizing the industry once again with the introduction of RTD ACTiVATOR® (“Ready to Drink”) for beverages. The announcement comes shortly after Azuca released its Whole-Plant ACTiVATOR®, marking another game-changing month and milestone for the evolving ingestibles market.

“As cannabis-infused beverages continue to gain popularity, Azuca recognized the need for a fast-acting solution that enhances consumers’ experience while also addressing the challenges faced by manufacturers to deliver high-quality, shelf-stable products that deliver on potency claims,” said Kim Sanchez Rael, CEO and Co-founder, Azuca. “We’re dedicated to setting the standard for speed, precision, taste, and overall excellence in the ingestibles marketplace.” 

RTD ACTiVATOR® is an uninfused precursor that empowers beverage manufacturers to create great-tasting cannabis-infused drinks with fast-acting sensory onset and consistent potency, ensuring a seamless and enjoyable consumer experience. The innovative product offers advanced potency protection—with shelf stability that outperforms nano competitors by up to 20%. While nano-emulsifications have been the standard for cannabis beverages in the past, TiME INFUSION® utilizes a superior process that  solves cannabinoid shelf-stability problems. Among the benefits:

• High cannabinoid stability. As the beverage industry combats shelf life potency degradation, RTD ACTIVATOR® is reporting a 20% higher potency retention than other companies in the category.

• Azuca’s process can be incorporated into existing manufacturing processes with ease and the nationally scalable system doesn’t require Azuca staff to be on site for production. RTD ACTiVATOR® utilizes the same low-footprint, low-cost equipment as all TiME INFUSION® products. 
• Unlike traditional edibles, all TiME INFUSION® products also allow for greater Delta-9-THC absorption and a euphoric smokers-high. The predictable experience provides consumers with fast onset and offset technology with sensory effects kicking in at 5-15 minutes

Continuing its widely known success with ACTiVATOR® in the B2B cannabis innovation space, Azuca is renowned for its revolutionary method TiME INFUSION®, which encapsulates individual cannabinoid molecules and makes them water-friendly, enabling faster uptake. Azuca specializes in expert product development and can work with numerous ingredient applications, including a seamless integration formulation for fast-acting gummies, syrups, beverages, and chocolate. Its most recent iteration, Whole-Plant ACTiVATOR® delivers whole-spectrum, strain specific edibles with no need for extraction.

“The dual release of RTD ACTiVATOR® and Whole-Plant ACTiVATOR®demonstrates Azuca’s unwavering commitment to innovation and excellence in the cannabis industry. By providing cutting-edge solutions to manufacturers, we are paving the way for a more diverse, efficient, and enjoyable cannabis experience for all,” added Rael.  “Azuca is the industry leader enabling brands to capitalize on the “premiumization” trend that BDSA notes is driving the infused products category.  Premiumization, with enhanced effects for consumers  and ease of manufacturing, positions our brand partners to grow market share despite the inevitable challenges of price pressure and commoditization of cannabis infused products.”

To learn more about Azuca, visit AZUCATiME.com.

About Azuca

Azuca serves edibles and beverage manufacturers with best-in-class, fast-acting delivery systems and advanced 

formulations. Azuca’s products are chef-created, science-forward and powered by its patent-pending TiME INFUSION® process, which encapsulates individual cannabinoid molecules, making them “water-friendly,” for a predictable and controllable experience every time. AZUCA TiME INFUSION®  is available in dozens of SKUs, including Wana Quick Gummies, Columbia Care’s Hedy Edibles, and Acreage’s The Botanist Fast-Acting Gummies. Learn more about Azuca on AZUCATiME.com and Follow Azuca on Instagram, Facebook and LinkedIn.